AI tools for content creation in 2025

AI writing tools

• ChatGPT: A powerful, multipurpose AI chatbot that can assist with content generation from short-form social media captions to long-form articles, brainstorming ideas, outlining, rewriting, and grammar checks. Free access with limits is available, and paid plans start at $20/month.
• Jasper AI: One of the most popular AI writing tools known for its versatility in generating various forms of written content, including marketing copy, product descriptions, and blog posts. Jasper can be trained to match a brand's voice and integrates with other tools like Surfer SEO and Grammarly. Pricing starts at $39/month.
• Writesonic: An all-in-one platform for high-quality, SEO-optimized content creation, Writesonic generates various content formats like blog posts, landing pages, and social media updates. It offers integrations with tools like Ahrefs and Semrush and supports WordPress publishing. Paid plans start at $16/month, with a free trial available.
• Copy.ai: A versatile AI writing assistant for generating social media captions, ad copy, emails, blogs, and more, using a template-driven interface and customizable workflows to maintain brand tone and improve productivity. Copy.ai's workflow builder can automate repetitive tasks. A free forever plan with limits and paid plans starting at $49/month are available.
• ParagraphAI: Considered by Forbes as the best overall AI writing tool, excelling at various writing projects, generating diverse content types from prompts, and adapting to different styles and tones.
• Claude AI: Excels at producing natural-sounding short to medium-form content and demonstrates strong context retention for longer documents.
• Rytr: A budget-friendly tool for short-form content, such as social media posts and ad copy, offering templates and rewriting features.
• Sudowrite: Best for creative writers, providing AI assistance for fiction writing, brainstorming, and overcoming writer's block.
• Paperpal: Specialized for students and researchers, assisting with academic writing, outlining, research, and citations.
• Wordtune: A beginner-friendly AI writing assistant for rewriting and enhancing existing content with a simple interface. 

• Synthesia: Creates studio-quality videos with lifelike digital avatars and supports multilingual voiceovers and dubbing. Pricing starts at $29/month, and a free basic plan is available.
• Descript: Focuses on speech-based content like podcasts and interviews, allowing users to edit videos by editing the transcript. Descript also offers tools to refine audio quality and generate highlights for social media. A free plan with transcription limits is available.
• Runway: Offers advanced tools for generating stylized and creative AI videos, including the Aleph model for editing elements like camera angles, weather, or props. Runway is more geared towards filmmakers and professional creatives. Free access is available with 125 credits.
• Google Veo 3: Generates cinematic videos with integrated audio, demonstrating high quality and prompt adherence. This is a paid tool and requires a Google AI Pro subscription, starting at $19.99/month.
• invideo AI: Creates social media videos by transforming text prompts into complete videos with visuals, voiceovers, music, and subtitles. invideo AI supports AI avatars and multiple languages. A free plan with limits is available.
• Opus Clip: Specializes in repurposing long videos into short, shareable clips for social media platforms, providing hooks and customizable captions. 

• Midjourney: Produces detailed and hyper-realistic images, suitable for professional design and artistic visuals. Accessible through Discord, a paid plan is required, starting at $10/month.
• DALL·E 3 (OpenAI): Generates high-resolution images that accurately match text prompts. It is integrated within ChatGPT Plus/Pro subscriptions. A ChatGPT Plus subscription costs $20/month.
• Adobe Firefly: Integrates with the Adobe Creative Cloud ecosystem, producing commercially safe images that can be edited in Photoshop and Illustrator. A free plan with limited credits is available, with paid plans starting at $9.99/month.
• Canva AI Image Generator: Simplifies marketing design asset creation by generating images within the Canva editor and combining them with templates and text. A free plan is available, with higher limits in Canva Pro ($15/month).
• Leonardo.Ai: Offers tools for training custom models and generating concept art, characters, and environments. This is particularly useful for gaming, film, and immersive digital experiences.
• Imagen 3 (via Gemini): A free and convenient tool for basic image generation, producing realistic and detailed results, including text. It is accessible through Google's Gemini chatbot.
• Stable Diffusion: An open-source model offering flexibility and customization for generating various image styles, available through DreamStudio or for local use. 
• AI tools for social media management

• FeedHive: Focuses on content recycling and conditional posting with an AI Writing Assistant for generating posts, performance predictions, and a content recycling feature. Paid plans start at $15/month.
• Buffer: This is for scheduling multichannel campaigns and tailoring posts to specific social media platforms, with an AI Assistant to adapt ideas for different channels. A free plan is available.
• Flick: Serves as a social media AI copilot, assisting with brainstorming, generating post ideas, rewriting content for different platforms, and providing hashtag suggestions.
• Hootsuite: Offers AI tools for social media management, including a tweet generator, caption generator, content idea generator, and OwlyWriter AI for generating posts, hashtags, and captions. Hootsuite offers pricing plans starting at $99 per month for one user.
• Sprinklr: An enterprise-grade AI social media content creation and management platform for teams. Sprinklr AI+ integrates with OpenAI's enterprise-grade API to accelerate content creation.